Post Graduate Diploma in Digital Marketing & Performance Media (PGDDM)
An intensive, job-oriented 1-year diploma program targeting core practical execution in SEO, Meta/Google ad setup, web analytics, and content strategy for rapid career entry.
📚 Course Overview
This 1-year diploma skips high-level management theories to focus strictly on actionable campaign creation, technical audit execution, ad spending optimization, and dashboard reporting for immediate workplace readiness.
🧑💻 What Students Will Learn
• Semester 1: WordPress Site Setup, Technical & On-Page SEO, Content Planning, and Organic Social Media Strategies.
• Semester 2: Google Search & Display Ads, Meta Ad Manager, GA4 Data Reporting, Email Automation, and Capstone Campaign Audit.
🚀 Career Opportunities
• Digital Marketing Executive
• Paid Ads / PPC Executive
• SEO Executive
• Social Media Strategist
🏆 Course Highlights
• 100% practical curriculum focusing on real tool dashboards (Google Search Console, Semrush, Meta Business Suite).
• Guidance on securing key professional certifications (Google Ads & Analytics, HubSpot).
• Direct assistance in portfolio creation showcasing real SEO audits and ad campaign plans.
