Bachelor of Business Administration in Digital Marketing (BBA Digital Marketing)
A comprehensive 3-year undergraduate degree designed to combine core management principles with modern digital growth strategies, search engine marketing, social media management, performance advertising, and marketing analytics.
📚 Course Overview
This 3-year degree bridges foundational marketing management with hands-on digital tactics. Students begin by understanding consumer behavior, business communications, and market research, then progress into executing technical SEO campaigns, managing social media channels, running paid ad campaigns, and reading complex web analytics.
🧑💻 What Students Will Learn
• Year 1: Principles of Management, Consumer Behavior, Business Communication, Marketing Fundamentals, and Graphic Design for Marketers.
• Year 2: Search Engine Optimization (SEO), Content Marketing, Social Media Marketing (SMM), and Pay-Per-Click Advertising (Google & Meta Ads).
• Year 3: Marketing Analytics, E-commerce Strategy, Email Marketing Automation, Conversion Rate Optimization (CRO), and Internship Project.
🚀 Career Opportunities
• Digital Marketing Specialist / Executive
• SEO Analyst / Specialist
• Social Media Manager
• Performance Marketing Associate
• Content Marketing Strategist
🏆 Course Highlights
• Hands-on experience managing live budgets for paid ad simulation campaigns.
• Training aligned with industry-standard certifications (Google Ads, Meta Blueprint, HubSpot).
• Year-long capstone digital strategy project and mandatory corporate internship.
