Master of Business Administration in Digital Marketing & E-Commerce (MBA Digital Marketing)
An advanced 2-year postgraduate program designed for future marketing leaders, focusing on strategic brand positioning, data-driven growth marketing, omnichannel strategies, and e-commerce management.
📚 Course Overview
Designed for aspiring growth managers and directors, this master's program emphasizes high-level strategy, MarTech tool integration, performance scaling, customer lifetime value (CLV) optimization, and overall e-commerce architecture.
🧑💻 What Students Will Learn
• Year 1: Strategic Marketing Management, Consumer Insights, Data Analytics for Business, Advanced Performance Marketing, and Search Architecture.
• Year 2: Omnichannel Commerce, MarTech Stack Integration, Brand Governance, AI in Marketing, and Master’s Consulting Project / Internship.
🚀 Career Opportunities
• Digital Marketing Manager
• Growth Lead / Manager
• Performance Marketing Manager
• E-Commerce Manager
• Digital Strategy Consultant
🏆 Course Highlights
• Live consulting projects assisting startups and brands with growth strategy.
• Deep focus on MarTech tools, CRM automation (Salesforce/HubSpot), and Google Analytics 4 (GA4).
• Guest lectures and workshops conducted by leading agency founders and CMOS.
